Lee Yan Fong Library

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Lester, Paul Martin.

Visual communication : images with messages / Paul Martin Lester. - 5th. ed. - Boston, MA. : Wadsworth, c2011. - xiii, 434 p., [4] p. of plates : ill. (some col.), maps (some col.) ; 28 cm. - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism. .

Includes bibliographical references and index.

1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

ISBN: 9781439082829 (pbk.) 1439082820 (pbk.) 9781424069248 (pbk.) 1424069246 (pbk.)

LCCN: 2009936693

Subjects--Topical Terms:
Visual communication.

LC Class. No.: P93.5 / L47 2011

Dewey Class. No.: 302.23 LES