Visual communication : (Record no. 3178)

000 -LEADER
fixed length control field 02278cam a2200385 a 4500
001 - CONTROL NUMBER
control field 15901647
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142224.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090910s2011 mauab b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009936693
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781439082829 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1439082820 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781424069248 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1424069246 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn430053359
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Transcribing agency BTCTA
Modifying agency YDXCP
-- UMC
-- BWX
-- MUU
-- ALAUL
-- Y@Z
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P93.5
Item number L47 2011
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23 LES
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lester, Paul Martin.
9 (RLIN) 4001
Authority record control number (local)28857
245 10 - TITLE STATEMENT
Title Visual communication :
Remainder of title images with messages /
Statement of responsibility, etc Paul Martin Lester.
250 ## - EDITION STATEMENT
Edition statement 5th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, MA. :
Name of publisher, distributor, etc Wadsworth,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 434 p., [4] p. of plates :
Other physical details ill. (some col.), maps (some col.) ;
Dimensions 28 cm.
490 1# - SERIES STATEMENT
Series statement Wadsworth series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 1# - FORMATTED CONTENTS NOTE
Formatted contents note 1. Visual communication --- Section I. 2. Visual clues -- 3. Visual theories -- 4. Visual persuasion -- 5. Visual stereotypes -- 6. Visual analysis --- Section 2. 7. Typography -- 8. Graphic design -- 9. Information graphics -- 10. Cartoons -- 11. Photography -- 12. Motion pictures -- 13. Television -- 14. Computers -- 15. The web -- 16. The more you know, the more you see.
520 3# - SUMMARY, ETC.
Summary, etc Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual communication.
9 (RLIN) 1679
Authority record control number (local)28858
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Wadsworth series in mass communication and journalism.
9 (RLIN) 4002
Authority record control number (local)60584
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Price effective from Source of classification or shelving scheme Lost status Shelving location Full call number Source of acquisition Current Location Date last seen Date acquired Damaged status Barcode Not for loan Koha item type Permanent Location
2012-08-15  Library CollectionP93.5 L47 2011YBP Library ServicesLee Yan Fong Library2012-08-152012-07-30 00001327 BookLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG