Lee Yan Fong Library

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Gamble, Paul.

Up close and personal? customer relationship marketing at work / [electronic resource] : Paul R. Gamble, Merlin Stone, Neil Woodcock, Bryan Foss. - 3rd ed. - London ; Philadelphia : Kogan Page Limited, c2006. - xii, 428 p. : ill.

Include bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Relationship marketing.
Customer relations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.55 / .U6 2006