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Up close and personal? [electronic resource] : customer relationship marketing at work /

by Gamble, Paul; Stone, Merlin; Woodcock, Neil; Foss, Bryan; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: London ; Philadelphia : Kogan Page Limited, c2006Edition: 3rd ed.Description: xii, 428 p. : ill.ISBN: .Subject(s): Relationship marketing | Customer relations | Electronic booksOnline resources: Click to View
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Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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