Lee Yan Fong Library

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Christopher, Martin.

Relationship marketing creating shareholder value / [electronic resource] : Martin Christopher, Adrian Payne, David Ballantyne. - Rev ed. - Oxford : Butterworth-Heinemann, 2002. - xvi, 242 p. : ill.

Previous ed.: 1991.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Nat. Bib. No.: GBA1-Z5427

Subjects--Topical Terms:
Relationship marketing.
Marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.55 / .C47 2002

Dewey Class. No.: 658.8