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Relationship marketing [electronic resource] : creating shareholder value /

by Christopher, Martin; Payne, Adrian; Ballantyne, David; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 2002Edition: Rev ed.Description: xvi, 242 p. : ill.ISBN: .Subject(s): Relationship marketing | Marketing | Electronic booksOnline resources: Click to View
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Previous ed.: 1991.

Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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