Lee Yan Fong Library

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Shaw, Catherine M. 1955-

The campaign manager running and winning local elections / [electronic resource] : Catherine Shaw. - 4th ed. - Boulder, CO : Westview Press, c2010. - xvii, 427 p. : ill.

Includes index.

Includes bibliographical references and index.

Precinct analysis: the sinners, the saints, and the savables -- The campaign team -- The campaign brochure -- The volunteer organization -- Fund-raising -- Lawn signs -- Targeting voters -- Media -- The candidate -- The issue-based campaign -- Getting out the vote (GOTV) -- The campaign flowchart -- After the ball.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Local elections--United States--Handbooks, manuals, etc.
Campaign management--United States--Handbooks, manuals, etc.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: JS395 / .S43 2010

Dewey Class. No.: 324.70973