Lee Yan Fong Library

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European business and brand building / Luciano Segreto ... [et al.] (eds.). - Bruxelles ; New York : P.I.E. Peter Lang, c2012. - 264 p. : ill. ; 22 cm.

" The papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007, with the support of the Kozminski University of Warsaw"--T.p. verso.

Includes bibliographical references and index.

ISBN: 9789052017938 905201793X

LCCN: 2011042023

Subjects--Topical Terms:
Brand name products--Europe--Congresses.
Branding ( Marketing)--Europe--Congresses.
Corporate image--Europe--Congresses.

LC Class. No.: HD69 B7 / E97 2012

Dewey Class. No.: 658.8/27094