Lee Yan Fong Library

Normal view MARC view ISBD view

City branding theory and cases / [electronic resource] : edited by Keith Dinnie. - Houndmills, Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, c2011. - xxix, 239 p.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Branding (Marketing)--Case studies.
City promotion--Case studies.
Municipal government--Public relations--Case studies.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .C485 2011

Dewey Class. No.: 352.7/48216