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City branding [electronic resource] : theory and cases /

by Dinnie, Keith.
Material type: materialTypeLabelBookPublisher: Houndmills, Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, c2011Description: xxix, 239 p.ISBN: ; .Subject(s): Branding (Marketing) -- Case studies | City promotion -- Case studies | Municipal government -- Public relations -- Case studies | Electronic booksOnline resources: Click to View
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Includes bibliographical references and index.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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