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Roth, Carol.

The entrepreneur equation evaluating the realities, risks, and rewards of owning your own business / [electronic resource] : by Carol Roth. - Dallas, Tex. : BenBella Books, c2011. - xix, 299 p. : ill.

Includes bibliographical references and index.

section 1. The issue : the assumptions, myths, and realities of entrepreneurship -- section 2. Assessing your fit with entrepreneurship -- section 3. Assessing the business's fit for you -- section 4. Assembling your entrepreneur equation, and a few reminders in case you get sucked in by the hype.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Entrepreneurship.
New business enterprises--Management.
Small business--Management.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HB615 / .R68 2011

Dewey Class. No.: 658.4/21