Includes bibliographical references and index.
section 1. The issue : the assumptions, myths, and realities of entrepreneurship -- section 2. Assessing your fit with entrepreneurship -- section 3. Assessing the business's fit for you -- section 4. Assembling your entrepreneur equation, and a few reminders in case you get sucked in by the hype.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.