Lee Yan Fong Library

Normal view MARC view ISBD view

Hammond, James, 1952-

Branding your business [electronic resource] / James Hammond. - Rev. ed. - London ; Philadelphia : Kogan Page, 2011. - x, 276 p. : ill.

Rev. ed. of: Branding your business : promoting your business, attracting customers and standing out in the market place. 2008.

Includes bibliographical references and index.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Branding (Marketing)--Management.
Consumer behavior.
Brand name products--Psychological aspects.
Senses and sensation.
Communication in marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .H36 2011

Dewey Class. No.: 658.8/27