Lee Yan Fong Library

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Lieberthal, Kenneth.

Managing the China challenge how to achieve corporate success in the People's Republic / [electronic resource] : Kenneth Lieberthal. - Washington, D.C. : Brookings Institution Press, c2011. - xviii, 149 p. : ill.

Includes bibliographical references and index.

Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future.

"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
International business enterprises--China.
Business planning--China.

Subjects--Geographic Terms:
China--Commercial policy.
China--Economic policy--2000-

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD2910 / .L54 2011

Dewey Class. No.: 658.00951