Managing the China challenge [electronic resource] : how to achieve corporate success in the People's Republic /
by Lieberthal, Kenneth; ProQuest (Firm).
Material type:
BookPublisher: Washington, D.C. : Brookings Institution Press, c2011Description: xviii, 149 p. : ill.ISBN: ; .Subject(s): International business enterprises -- China | Business planning -- China | China -- Commercial policy | China -- Economic policy -- 2000- | Electronic booksOnline resources: Click to View
Contents:
Summary: "Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future.
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Includes bibliographical references and index.
Where China wants to go -- Growth drivers and constraints -- The operating environment -- Necessary changes in MNC strategy -- Managing risks -- Looking to the future.
"Summarizes key challenges businesses face in doing business in China; discusses the roles of the state, including the Communist Party, and local officials in business ventures; and frames issues related to corporate strategy such as branding, human resources, government relations, product development, marketing, corporate social responsibility, and risk mitigation"--Provided by publisher.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG