Lee Yan Fong Library

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Dent, Julian, 1957-

Distribution channels understanding and managing channels to market / [electronic resource] : Julian Dent. - 2nd ed. - London ; Philadelphia : Kogan Page, c2011. - xii, 403 p. : ill.

Includes index.

pt. 1. Introduction -- pt. 2. Distributors and wholesalers -- pt. 3. Final-tier trade channel players -- pt. 4. Retailers -- pt. 5. Franchising as a route to market.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Subjects--Topical Terms:
Marketing channels.
Business planning.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.129 / .D46 2011

Dewey Class. No.: 658.7/88