Dietrich, Gini.
Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich, Geoff Livingston. - Indianapolis, Ind. : Que Pub., c2012. - 201 p.; ill: 24 cm.
Includes index.
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
9780789749178
2012006846
Marketing.
Internet marketing.
Social media.
Mass media--Technological innovations.
HF5415 / D4882 2012
658.8/72
Marketing in the round : how to develop an integrated marketing campaign in digital era / Gini Dietrich, Geoff Livingston. - Indianapolis, Ind. : Que Pub., c2012. - 201 p.; ill: 24 cm.
Includes index.
Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
9780789749178
2012006846
Marketing.
Internet marketing.
Social media.
Mass media--Technological innovations.
HF5415 / D4882 2012
658.8/72
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG