Marketing in the round : (Record no. 3522)

000 -LEADER
fixed length control field 01608cam a22003258a 4500
001 - CONTROL NUMBER
control field 17215478
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142229.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120319s2012 inu 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012006846
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789749178
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number D4882 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dietrich, Gini.
9 (RLIN) 2540
Authority record control number (local)59923
245 10 - TITLE STATEMENT
Title Marketing in the round :
Remainder of title how to develop an integrated marketing campaign in digital era /
Statement of responsibility, etc Gini Dietrich, Geoff Livingston.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Indianapolis, Ind. :
Name of publisher, distributor, etc Que Pub.,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent 201 p.;
Other physical details ill:
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Marketing in the round -- Know all the tools -- Understanding stakeholders and the competitive landscape -- Marketing: tools, tactics, sequencing, and timing -- When to go direct -- The top-down approach -- When to use the groundswell -- When to deploy flanking techniques -- Integrating multiple and diverse approaches and tactics -- Planning the entire tactical effort -- Using measurement to adapt and handle obstructions -- Respecting and anticipating the community and competition.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
9 (RLIN) 1425
Authority record control number (local)29252
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
9 (RLIN) 1498
Authority record control number (local)28888
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
9 (RLIN) 1570
Authority record control number (local)29251
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Technological innovations.
9 (RLIN) 2541
Authority record control number (local)48849
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Livingston, Geoff.
9 (RLIN) 2542
Authority record control number (local)59924
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b rix
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Source of classification or shelving scheme Full call number Date checked out Date last seen Not for loan Current Location Damaged status Source of acquisition Lost status Permanent Location Barcode Date acquired Total Checkouts Shelving location Price effective from Koha item type
 HF5415 D4882 20122013-12-202013-12-20 Lee Yan Fong Library YBP Library Services Lee Yan Fong Library000016582012-06-211Library Collection2012-10-18Book
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG