Lee Yan Fong Library

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Anderson, David W., Marketing professional.

Strategic marketing planning for the small to medium-sized business : writing a marketing plan / David W. Anderson. - 1st ed. - New York : Business Expert Press, 2012. - 96 p. : ill. ; 23 cm. - The marketing strategy collection. . - Marketing strategy collection. .

Includes index.

ISBN: 9781606493731

Subjects--Topical Terms:
Small business marketing--Planning.
Strategic planning.

LC Class. No.: HF5415.13 / A525 2012