Strategic marketing planning for the small to medium-sized business : (Record no. 3538)

000 -LEADER
fixed length control field 01023cam a22002893 4500
001 - CONTROL NUMBER
control field ocn757491393
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142230.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111015s2012 nyua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606493731
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)757491393
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Language of cataloging eng
Transcribing agency BTCTA
Modifying agency YDXCP
-- CPV
049 ## - LOCAL HOLDINGS (OCLC)
Holding library CPVA
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number A525 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, David W.,
Titles and other words associated with a name Marketing professional.
9 (RLIN) 16638
Authority record control number (local)61324
245 10 - TITLE STATEMENT
Title Strategic marketing planning for the small to medium-sized business :
Remainder of title writing a marketing plan /
Statement of responsibility, etc David W. Anderson.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Business Expert Press,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 96 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement The marketing strategy collection.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Small business marketing
General subdivision Planning.
9 (RLIN) 16639
Authority record control number (local)61325
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
9 (RLIN) 1104
Authority record control number (local)27830
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Marketing strategy collection.
9 (RLIN) 2075
Authority record control number (local)40693
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b40602552
b cir
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Suppress in OPAC 0
Holdings
Lost status Current Location Koha item type Date acquired Shelving location Source of acquisition Damaged status Permanent Location Source of classification or shelving scheme Full call number Price effective from Date last seen Not for loan Barcode
 Lee Yan Fong LibraryBook2012-10-04Library CollectionYBP Library Services Lee Yan Fong Library HF5415.13 A525 20122012-10-252012-10-25 00001684
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG