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VanGundy, Arthur B.

Getting to innovation how asking the right questions generates the great ideas your company needs / [electronic resource] : Arthur B. VanGundy. - New York : AMACOM, c2007. - xvii, 270 p. : ill.

Includes bibliographical references (p. 261-264) and index.

Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

LCCN:

Nat. Bib. No.: GBA739255 bnb

Nat. Bib. Agency Control No.: Uk

Subjects--Topical Terms:
Creative ability in business.
Creative thinking.
Organizational change.
Problem solving.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HD53 / .V359 2007

Dewey Class. No.: 658.4/063