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Getting to innovation [electronic resource] : how asking the right questions generates the great ideas your company needs /

by VanGundy, Arthur B; ProQuest (Firm).
Material type: materialTypeLabelBookPublisher: New York : AMACOM, c2007Description: xvii, 270 p. : ill.ISBN: ; .Subject(s): Creative ability in business | Creative thinking | Organizational change | Problem solving | Electronic booksOnline resources: Click to View
Contents:
Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.
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Includes bibliographical references (p. 261-264) and index.

Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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