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Abbing, Erik Roscam.

Brand-driven innovation strategies for development and design / [electronic resource] : Erik Roscam Abbing. - Lausanne, Switzerland : AVA Pub. SA, 2010. - 208 p. : col. ill. - Required reading range : module reader .

Includes bibliographical references and index.

pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.


Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Branding (Marketing)
Advertising.
Technological innovations.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1255 / .R67 2010