Brand-driven innovation [electronic resource] : strategies for development and design /
by Abbing, Erik Roscam; ProQuest (Firm).
Material type:
BookSeries: Required reading range : module reader.Publisher: Lausanne, Switzerland : AVA Pub. SA, 2010Description: 208 p. : col. ill.ISBN: ; .Subject(s): Branding (Marketing) | Advertising | Technological innovations | Electronic booksOnline resources: Click to View
Contents:
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
No physical items for this record
Includes bibliographical references and index.
pt. 1. The merging worlds of branding, innovation and design -- pt. 2. Brand-driven innovation in practice.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG