Wunker, Stephen M.
Capturing new markets discover how smart companies create opportunities others don't / [electronic resource] : by Stephen Wunker. - 1st ed. - New York : McGraw-Hill, c2011. - xxi, 260 p. : ill.
Includes bibliographical references and index.
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Creative ability in business.
Electronic books.
HF5415 / .W87 2011
658.8
Capturing new markets discover how smart companies create opportunities others don't / [electronic resource] : by Stephen Wunker. - 1st ed. - New York : McGraw-Hill, c2011. - xxi, 260 p. : ill.
Includes bibliographical references and index.
Why new markets matter -- Finding new markets -- Assessing opportunity -- Foothold strategies -- Paths to market penetration -- Entering at the right time -- Reaching the potential of emerging markets -- Enabling the corporation -- An effective and inexpensive role for government.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Creative ability in business.
Electronic books.
HF5415 / .W87 2011
658.8
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG