Lee Yan Fong Library

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Hollensen, Svend,

Global marketing : a decision-oriented approach / Svend Hollensen. - Fourth edition. - 1 online resource (752 pages)

ISBN: 9781281552464 (e-book)

Subjects--Topical Terms:
Export marketing--United States.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF1416.5 / .H655 2007

Dewey Class. No.: 658.848