Lee Yan Fong Library

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Todaro, Miguel.

Internet Marketing Revealed. - 1 online resource (338 pages)

Cover -- Table of Contents -- Dedication -- Acknowledgements -- Preface -- Chapter 1: Introduction to Internet Marketing -- Chapter 2: Introduction to SEO -- Chapter 3: Keywords, the Cornerstone of a Successful SEO -- Chapter 4: Optimization of Web Pages -- Chapter 5: Submission -- Chapter 6: Link Popularity & SEO Rankings -- Chapter 7: Introduction to PPC Campaigns -- Chapter 8: First Stage of Sponsored Results -- Chapter 9: Keywords for PPC Campaigns -- Chapter 10: Writing Profitable PPC Ads -- Chapter 11: PPC Ad Optimization -- Chapter 12: Newsletters -- Chapter 13: Direct E-Mail Marketing -- Chapter 14: Powerful Press Campaigns -- Chapter 15: Internet Marketing Integration -- Chapter 16: E-commerce Strategy & Development -- Chapter 17: The Shopping Cart -- Chapter 18: CMS Under the Magnifying Glass -- Chapter 19: Traffic Markers -- Chapter 20: Last Notion Before Goodbye -- Appendix A: Flash & SEO -- Appendix B: Drop Shipping Technique -- Appendix C: Content Management System (CMS) -- Bibliography -- About the Author -- Glossary -- Index.

ISBN: 9781601382658

Subjects--Topical Terms:
Internet marketing.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF5415.1265.T63

Dewey Class. No.: 658.872