Cover -- Table of Contents -- Dedication -- Acknowledgements -- Preface -- Chapter 1: Introduction to Internet Marketing -- Chapter 2: Introduction to SEO -- Chapter 3: Keywords, the Cornerstone of a Successful SEO -- Chapter 4: Optimization of Web Pages -- Chapter 5: Submission -- Chapter 6: Link Popularity & SEO Rankings -- Chapter 7: Introduction to PPC Campaigns -- Chapter 8: First Stage of Sponsored Results -- Chapter 9: Keywords for PPC Campaigns -- Chapter 10: Writing Profitable PPC Ads -- Chapter 11: PPC Ad Optimization -- Chapter 12: Newsletters -- Chapter 13: Direct E-Mail Marketing -- Chapter 14: Powerful Press Campaigns -- Chapter 15: Internet Marketing Integration -- Chapter 16: E-commerce Strategy & Development -- Chapter 17: The Shopping Cart -- Chapter 18: CMS Under the Magnifying Glass -- Chapter 19: Traffic Markers -- Chapter 20: Last Notion Before Goodbye -- Appendix A: Flash & SEO -- Appendix B: Drop Shipping Technique -- Appendix C: Content Management System (CMS) -- Bibliography -- About the Author -- Glossary -- Index.

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.