Lee Yan Fong Library

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Darroch, Jenny.

Marketing through turbulent times / Jenny Darroch. - New York : Palgrave Macmillan, 2010. - xvi, 176 p. : ill. ; 24 cm.

Includes bibliographical references (p. 159-169) and index.

Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.

ISBN: 9780230237308 (hardback)

LCCN: 2009047026

Subjects--Topical Terms:
Business logistics.
Consumers--Attitudes.

LC Class. No.: HD38.5 / D36 2010

Dewey Class. No.: 658.8