Marketing through turbulent times / (Record no. 3822)

000 -LEADER
fixed length control field 01581cam a2200277 a 4500
001 - CONTROL NUMBER
control field 15975842
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091106s2010 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009047026
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780230237308 (hardback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD38.5
Item number D36 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Darroch, Jenny.
9 (RLIN) 18141
Authority record control number (local)61550
245 10 - TITLE STATEMENT
Title Marketing through turbulent times /
Statement of responsibility, etc Jenny Darroch.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Palgrave Macmillan,
Date of publication, distribution, etc 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 176 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 159-169) and index.
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business logistics.
9 (RLIN) 6971
Authority record control number (local)30821
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers
General subdivision Attitudes.
9 (RLIN) 18142
Authority record control number (local)61551
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b rix
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Koha item type Source of classification or shelving scheme Shelving location Current Location Source of acquisition Not for loan Lost status Date acquired Barcode Damaged status Permanent Location Full call number Price effective from
2012-11-23Book Library CollectionLee Yan Fong LibraryYBP Library Services  2012-11-0800001887 Lee Yan Fong LibraryHD38.5 D36 20102012-11-23
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG