Lee Yan Fong Library

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Berman, Margo, 1947-

The copywriter's toolkit : the complete guide to strategic advertising copy / Margo Berman. - Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2012. - xi, 376 p. : col. ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781405199520 9781405199537 (pbk.)

LCCN: 2011042973

Subjects--Topical Terms:
Advertising copy--Handbooks, manuals, etc.
SOCIAL SCIENCE / Media Studies.

LC Class. No.: HF5825 / B47 2012

Dewey Class. No.: 659.13/2