The copywriter's toolkit : (Record no. 3831)

000 -LEADER
fixed length control field 01126cam a2200301 a 4500
001 - CONTROL NUMBER
control field 17012912
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142235.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 111020s2012 enka b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011042973
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781405199520
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781405199537 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5825
Item number B47 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13/2
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number SOC052000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Berman, Margo,
Dates associated with a name 1947-
9 (RLIN) 18116
Authority record control number (local)61526
245 14 - TITLE STATEMENT
Title The copywriter's toolkit :
Remainder of title the complete guide to strategic advertising copy /
Statement of responsibility, etc Margo Berman.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chichester, West Sussex ;
-- Malden, MA :
Name of publisher, distributor, etc Wiley-Blackwell,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 376 p. :
Other physical details col. ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising copy
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 18117
Authority record control number (local)61527
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SOCIAL SCIENCE / Media Studies.
Source of heading or term bisacsh
Authority record control number (local)61528
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date last seen Date acquired Barcode Permanent Location Source of acquisition Shelving location Source of classification or shelving scheme Koha item type Current Location Not for loan Full call number Lost status Damaged status Price effective from
2012-11-232012-11-0800001897Lee Yan Fong LibraryYBP Library ServicesLibrary Collection BookLee Yan Fong Library HF5825 B47 2012  2012-11-23
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG