Lee Yan Fong Library

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McGregor, James, 1953-

One billion customers : lessons from the front lines of doing business in China / James McGregor. - 1st Wall Street Journal trade pbk. ed. - New York : Free Press, 2007. - xxi, 320 p. : maps ; 22 cm. - Wall Street journal book .

Originally published 2006; with a new afterword by the author. Includes index.

Introduction : A startup and a turnaround -- The grand bargain -- Same bed, different dreams -- Eating the Emperor's grain -- Dancing with the dinosaurs -- Caught in the crossfire -- The truth is not absolute -- The best-laid plans -- Managing the future.

ISBN: 9780743258418 (pbk.) 074325841X (pbk.)

LCCN: 2007281217

Subjects--Topical Terms:
Business enterprises, Foreign--Government policy--China.
Investments, Foreign--China.

Subjects--Geographic Terms:
China--Economic conditions--2000-
China--Commercial policy.
China--Foreign economic relations.

LC Class. No.: HC427.95 / M43 2007

Dewey Class. No.: 658/.0490951