Lee Yan Fong Library

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Blanchard, Olivier

Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard. - Boston, Mass. : Que, c2011. - xvi, 292 p. : ill. ; 24 cm.

ISBN: 9780789747419 0789747413

Subjects--Topical Terms:
Social media--Economic aspects.
Marketing--Management.

LC Class. No.: HM742 / B57 2011