Social media ROI : (Record no. 42170)

000 -LEADER
fixed length control field 00645nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field NY
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220924113129.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220924s2011 mau 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780789747419
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0789747413
040 ## - CATALOGING SOURCE
Original cataloging agency BTCTA
Transcribing agency NY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HM742
Item number B57 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Blanchard, Olivier
Fuller form of name (Olivier J.)
245 10 - TITLE STATEMENT
Title Social media ROI :
Remainder of title managing and measuring social media efforts in your organization /
Statement of responsibility, etc Olivier Blanchard.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston, Mass. :
Name of publisher, distributor, etc Que,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 292 p. :
Other physical details ill. ;
Dimensions 24 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Full call number Current Location Not for loan Date acquired Barcode Lost status Damaged status Permanent Location Koha item type Date last seen Shelving location Source of classification or shelving scheme Price effective from
HM742 B57 2011Lee Yan Fong Library 2022-09-2400029573  Lee Yan Fong LibraryBook2022-09-24Library Collection 2022-09-24
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG