Lee Yan Fong Library

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Schenck, Barbara Au.

Small business marketing kit for dummies, 3rd edition / Barbara Schenck, Bill Evjen, Morgan Skinner. - 3rd ed. - Indianapolis, IN : Wiley Pub., Inc., 2012. - xviii, 363 p. : ill. ; 24 cm.

Includes index.

ISBN: 9781118311837 (pbk : alk. paper) 1118311833 (pbk : alk. paper)

LCCN: 2012944694

Subjects--Topical Terms:
Advertising.
Marketing--Management.
Small business--Marketing.
Advertising media planning.

LC Class. No.: HF5823 / S29 2012