Lee Yan Fong Library

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London, Jonathan.

Using technology to sell tactics to ratchet up results / Jonathan London, Martin Lucas. - [New York, N.Y.] : Apress : Springer, c2012. - x, 330 p. : ill. ; 23 cm.

Includes index.

ISBN: 9781430239338

Source: CL0500000193 Safari Books Online

Subjects--Topical Terms:
Target marketing.
Consumer behavior.
Selling--Technological innovations.
Sales management.

LC Class. No.: HF5415.127 / L66 2012