Cravens, David W.

Strategic marketing. - 10th ed., International ed. - New York : McGraw-Hill, c2013. - xviii, 653 p. ; 26 cm.

9780071326230 (pbk.) 0071326235 (pbk.)


Marketing--Decision making.

HF5415.135 / C72 2013
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG