Strategic marketing. (Record no. 4744)

000 -LEADER
fixed length control field	00632nam a2200217z 4500
001 - CONTROL NUMBER
control field	co5511331
003 - CONTROL NUMBER IDENTIFIER
control field	NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161214093302.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120208s2013 nyu eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071326230 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0071326235 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5415.135
Item number	C72 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Cravens, David W.
9 (RLIN)	26848
Authority record control number	(local)27834
245 00 - TITLE STATEMENT
Title	Strategic marketing.
250 ## - EDITION STATEMENT
Edition statement	10th ed., International ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	c2013.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 653 p. ;
Dimensions	26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Marketing
General subdivision	Decision making.
9 (RLIN)	26849
Authority record control number	(local)27835
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Date acquired	Damaged status	Lost status	Shelving location	Barcode	Source of classification or shelving scheme	Source of acquisition	Koha item type	Price effective from	Full call number	Current Location	Permanent Location	Date checked out	Not for loan	Total Checkouts	Date last seen
2013-01-21			Library Collection	00003280		YBP Library Services	Book	2013-02-01	HF5415.135 C72 2013	Lee Yan Fong Library	Lee Yan Fong Library	2017-09-01		2	2017-12-28

Lee Yan Fong Library