Lee Yan Fong Library

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Cravens, David W.

Strategic marketing / David W. Cravens, Nigel F. Piercy. - 10th ed. - New York : McGraw-Hill, c2013. - xviii, 653 p. : ill. ; 27 cm.

Includes bibliographical references and index.

ISBN: 9780078028908 0078028906

LCCN: 2012012653

Subjects--Topical Terms:
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.135 / C72 2013

Dewey Class. No.: 658.8/02