Strategic marketing / (Record no. 4904)

000 -LEADER
fixed length control field 00950pam a2200301 a 4500
001 - CONTROL NUMBER
control field 2012012653
003 - CONTROL NUMBER IDENTIFIER
control field local
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142816.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120329s2013 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012012653
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780078028908
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0078028906
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDXCP
-- NhCcYBP
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number C72 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
Authority record control number (local)27834
245 10 - TITLE STATEMENT
Title Strategic marketing /
Statement of responsibility, etc David W. Cravens, Nigel F. Piercy.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 653 p. :
Other physical details ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Decision making.
Authority record control number (local)27835
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Authority record control number (local)27836
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management
Form subdivision Case studies.
Authority record control number (local)27837
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel.
Authority record control number (local)27838
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Koha item type Damaged status Lost status Date last seen Permanent Location Total Renewals Date checked out Source of classification or shelving scheme Barcode Date acquired Not for loan Full call number Price effective from Total Checkouts Shelving location Source of acquisition Current Location
Book  2020-01-06Lee Yan Fong Library22019-12-24 000034582013-01-28 HF5415.135 C721 20132013-02-213Library CollectionYBP Library ServicesLee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG