Lee Yan Fong Library

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Dutta, Kirti.

Brand management : principles and practices - New Delhi : Oxford University Press, 2012. - 455 p. ; 24 cm. + 1 CD-ROM (4 3/4 in.)

ISBN: 9780198069867 (pbk.) 0198069863 (pbk.)

Subjects--Topical Terms:
Brand name products--Management.

LC Class. No.: HD69 B7 / D88 2012