Brand management : (Record no. 4918)

000 -LEADER
fixed length control field 00625nam a2200205z 4500
001 - CONTROL NUMBER
control field yb4499359
003 - CONTROL NUMBER IDENTIFIER
control field NhCcYBP
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140721142816.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120423s2012 ii 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198069867 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0198069863 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency NhCcYBP
Transcribing agency NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 B7
Item number D88 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti.
Authority record control number (local)27868
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title principles and practices
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi :
Name of publisher, distributor, etc Oxford University Press,
Date of publication, distribution, etc 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 455 p. ;
Dimensions 24 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
General subdivision Management.
Authority record control number (local)27869
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Date checked out Price effective from Total Checkouts Full call number Shelving location Total Renewals Permanent Location Source of acquisition Damaged status Source of classification or shelving scheme Lost status Date acquired Date last seen Barcode Koha item type Not for loan Current Location
2021-10-262013-02-222HD69 B7 D88 2012Library Collection2Lee Yan Fong LibraryYBP Library Services   2013-02-042022-01-2100003472Book Lee Yan Fong Library
 2013-02-22 HD69 B7 D88 2012 CD-RLibrary Collection Lee Yan Fong LibraryYBP Library Services   2013-02-042013-02-2200003473CD-ROM (Software) Lee Yan Fong Library
 2013-02-22 HD69 B7 D88 2012 c.2Library Collection Lee Yan Fong LibraryYBP Library Services   2013-02-042013-02-2200003474Book Lee Yan Fong Library
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG