Lee Yan Fong Library

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Bovee, Courtland L.

Business in action / Courtland L. Bovee, John V. Thill. - 6th ed. - Boston : Pearson, c2013. - xl, 486, [66] p. : col. ill. ; 28 cm.

Includes bibliographical references and index.0

Preface -- Prologue -- Setting the stage : the business of business -- Developing a business mindset -- Understanding basic economics -- The global marketplace -- Business ethics and corporate social responsibility -- Building the framework : business ownership and entrepreneurship -- Forms of ownership -- Entrepreneurship and small-business ownership -- Guiding the enterprise : leadership, organization, and operations -- Management roles, functions, and skills -- Organization and teamwork -- Production systems -- Supporting the workforce : motivation and human resources -- Employee motivation -- Human resources management -- Labor relations -- Satisfying the customer : marketing, sales, and customer support -- The art and science of marketing -- Product and pricing strategies -- Distribution and marketing logistics -- Customer communication -- Managing the money : accounting and financial resources -- Financial information and accounting concepts -- Financial management -- Financial markets and investment strategies -- The money supply and banking systems -- References. 0

ISBN: 9780132828789 0132828782

LCCN: 2011052028

Subjects--Topical Terms:
Business.
Commerce.
Industrial management.

LC Class. No.: HF1008 / B685 2013

Dewey Class. No.: 650