Lee Yan Fong Library

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Pride, William M.

Marketing / William M. Pride, O. C. Ferrell. - 2014 ed./17th ed. - Mason, OH : Couth Western Cengage Learning, c2014. - 1 v. col. ill. ; 28 cm.

Includes bibliographical references and indexes.

ISBN: 9781133939252

LCCN: 2012946258

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / P658 2014