Lee Yan Fong Library

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Drewniany, Bonnie L.

Creative strategy in advertising. - 11th ed. - Boston, MA : Wadsworth Cengage Learning, c2014. - xviii, 314 p. ; 26 cm.

ISBN: 9781133307266 (pbk.) 1133307264 (pbk.)

Subjects--Topical Terms:
Advertising copy.

LC Class. No.: HF5825 / J46 2014