Creative strategy in advertising. (Record no. 5724)

000 -LEADER
fixed length control field	00616nam a2200217z 4500
001 - CONTROL NUMBER
control field	co5784763
003 - CONTROL NUMBER IDENTIFIER
control field	local
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20161228153842.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	070711s2014 mau eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781133307266 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1133307264 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	NhCcYBP
Transcribing agency	NhCcYBP
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5825
Item number	J46 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Drewniany, Bonnie L.
Authority record control number	(local)29991
245 00 - TITLE STATEMENT
Title	Creative strategy in advertising.
250 ## - EDITION STATEMENT
Edition statement	11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Boston, MA :
Name of publisher, distributor, etc	Wadsworth Cengage Learning,
Date of publication, distribution, etc	c2014.
300 ## - PHYSICAL DESCRIPTION
Extent	xviii, 314 p. ;
Dimensions	26 cm.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising copy.
Authority record control number	(local)29257
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book

Holdings
Source of acquisition	Date last seen	Price effective from	Shelving location	Not for loan	Source of classification or shelving scheme	Koha item type	Date acquired	Permanent Location	Current Location	Damaged status	Barcode	Full call number	Lost status
YBP Library Services	2013-04-09	2013-04-09	Library Collection			Book	2013-03-25	Lee Yan Fong Library	Lee Yan Fong Library		00006157	HF5825 J46 2014

Lee Yan Fong Library