Lee Yan Fong Library

Normal view MARC view ISBD view

Theobald, Theo, 1957-

On message : precision communication for the digital age / Theo Theobald. - 1st edition. - London : Kogan Page Limited, 2013. - x, 181 pages : illustrations ; 22 cm

Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.

ISBN: 9780749464875 (pbk.) 0749464879 (pbk.)

LCCN: 2012026743

Subjects--Topical Terms:
Business communication.
Online social networks.

LC Class. No.: HF5718 / T456 2013

Dewey Class. No.: 659.14/4