On message : (Record no. 5758)

000 -LEADER
fixed length control field 01738cam a2200325 i 4500
001 - CONTROL NUMBER
control field 2012026743
003 - CONTROL NUMBER IDENTIFIER
control field DLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170220175241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120719t20132013enka 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2012026743
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464875 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749464879 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9780749464882 (ebook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Description conventions rda
Language of cataloging eng
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- OCLCO
-- UKMGB
-- BDX
-- YDXCP
-- CDX
-- YNK
-- VP@
-- OCLCO
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5718
Item number T456 2013
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14/4
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Theobald, Theo,
Dates associated with a name 1957-
Relator term author.
Authority record control number (local)30085
245 10 - TITLE STATEMENT
Title On message :
Remainder of title precision communication for the digital age /
Statement of responsibility, etc Theo Theobald.
250 ## - EDITION STATEMENT
Edition statement 1st edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Kogan Page Limited,
Date of publication, distribution, etc 2013.
300 ## - PHYSICAL DESCRIPTION
Extent x, 181 pages :
Other physical details illustrations ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Acknowledgements -- Introduction -- The digital landscape -- How did we get here? -- This is new media -- Lessons from the past -- What are we up against? -- Guiding principles -- All about stickiness -- How to get stickier -- Thoughts about blogging -- Understanding customers -- Building a brand to deliver better messages -- Segmenting an audience -- Developing relevance via marketing and sales -- The nuts and bolts of better writing -- Gathering content -- Developing the message -- How to write better copy -- How to edit existing copy -- Advanced technique -- Crossing boundaries and going global -- Expanding creative horizons -- Storytelling -- Revision, consolidation and the way forward.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business communication.
Authority record control number (local)28096
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Online social networks.
Authority record control number (local)28897
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Koha item type Source of classification or shelving scheme Source of acquisition Full call number Date last seen Not for loan Permanent Location Shelving location Lost status Barcode Date acquired Price effective from Current Location Damaged status
Book YBP Library ServicesHF5718 T456 20132013-04-09 Lee Yan Fong LibraryLibrary Collection 000061712013-03-182013-04-09Lee Yan Fong Library 
Hong Kong Nang Yan College of Higher Education
Lee Yan Fong Library
325-329 Lai Chi Kok Road, Shamshuipo, Kowloon, HONG KONG