Lee Yan Fong Library

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Rayner, Clare.

How to sell to retail : the secrets of getting your product to market / Clare Rayner. - London ; Philadelphia : Kogan Page, 2013. - xiv, 244 p. ; 24 cm.

Includes index.

"For people with a product to sell, there's only so much growth that can be sustained by selling directly to end users. The ultimate key to really developing a business into a bigger enterprise is to get it sold by retailers. However, retailers are cautious about who they do business with - they don't like to take risks, so it's important to give a great outward impression. Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will explain how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"-- "Are you ready to take your business to the next level? If you've got a product to sell there's only so much growth you can sustain by selling directly to end users. The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers. But how do you convince a cautious retailer and give a great outward impression of your business, big or small? Working through a series of 5 logical sections broken down into 12 steps, How to Sell to Retail will teach you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers"--

ISBN: 9780749466800 (pbk.) 0749466804 (pbk.) 9780749466817 (ebook) 0749466812 (ebook)

LCCN: 2012039396

Subjects--Topical Terms:
Retail trade.
Marketing.

LC Class. No.: HF5429 / R3448 2013

Dewey Class. No.: 658.8/04